National Field Services is committed to providing the market and social research industry with the highest quality data collection services. Our focus on process control and consultation ensures excellent customer service and delivers value for money to our clients. Our primary goal is to obtain complete and accurate data for each and every interview, placing quality at the forefront of our operations.

We take pride in our active ISO 20252-2012 Quality Standard certification, which applies to all aspects of our operations, including online, CATI, coding, and data entry. Accreditation is more than a mere formality for us—it is a genuine process that drives continuous improvement in our internal communications. Additionally, our account management system facilitates efficient communication, conflict resolution, and ensures quality outcomes for all our clients. Procedural documentation and comprehensive job reporting are integral parts of our workflow.

To maintain our high standards, we have a dedicated Field Quality Assurance Team responsible for ongoing training and quality monitoring in our Call Centre. We conduct quality assurance checks on a minimum of 5% of all interviews conducted. These checks include: Listening to live calls randomly, allowing us to assess interviewers' performance in real-time.